For nearly 10 years I’ve been a marketing leader for two agencies in and around Boston, Arnold Worldwide and Matter Communications. And boy have I been busy - creating marketing strategies, establishing repeatable processes for agency success, and working with incredible people to create work that inspires, campaigns that resonate, brands that differentiate, and connections that last. Prior to working agency side, I spent time in tech with LogMeIn, several years with Parent, McLaughlin and Nangle, CPAs, and many years with Elsevier, the largest publishing company for academic science and technology in the world.

Today, I oversee integrated teams for a diverse range of clients across Account Management, Digital Marketing, and Creative to ensure superior, consultative client service and business results. With work spanning a wide range of B2C and B2B clients, from Santander Bank, CenturyLink, Sectigo, Omnicare (a CVS Company), Purdue University Global, LogicGate, ActOn, Magnit, Westinghouse Electric Company, etc. the types of projects have covered everything from massive launch campaigns with Time Square billboards, to TV shoots, to dynamic interactive experiences, to global thought leadership surveys/campaigns, to small but important rebrands for a couple of under the radar non-profits who just needed a little love. 

I am proud of the deep relationships I have built over the years and believe listening has been key - listening to clients, to data, to insights, and to colleagues - working to uncover the facts, market trends, target personas and brand perceptions that help to define creative direction and marketing plans.

At my core, I am a coach and teacher. One of the most enjoyable things about my job is leading teams to excellence by showing not just telling. Mentorship and hands on training on an array of topics from marketing strategy, to communication, to project management is something that I practice daily.

Other highlights:

• I believe in a strategy first approach - where insights, customer pain points, RTBs, and core values all need to contribute to positioning and the story you tell as a brand.

• In an omnichannel, diverse, digital world I believe in integrated storytelling across channels and analyzing/testing is critical to truly understand buyers and how to reach them at the right time with the right message.

• I believe in collaboration and openness to diverse perspectives, ensuring equitable opportunities, and fostering an inclusive culture where all employees feel valued, heard, and a depp sense of belonging.

• I believe that in a data-driven world, marketing teams need to focus on agility and opportunities to optimize. That campaigns are never “set it and forget it.” They must be tested, pivot, and fine tune to get maximize ROI for every dollar invested.

• I believe that process, agile structure, and accountable action plans with clear communication and transparency are core elements to the success of a company.

Want to learn more? Feel free to reach out.

Cell: 781-962-4329
Email: lisantully@gmail.com